Punched / Our storyBorn in Cebu ✹ Roasted in-house

A wake-up call from the ordinary

Punched Group ✹ Cebu City

How a Melbourne brunch obsession turned into two cafés, a roastery and a brand that refuses to blend in.

Barista lifting a yellow espresso cup at the counter under the Punched sign

The story ✹ in three parts

01
Part 1 of 3 ✹ before Punched

The grind

Same taste, same place, same forgettable experience.

Another day, another routine. You wake up, scroll, grab your usual coffee.

Work is meetings and deadlines, lunch is a rushed bite at a desk, and the week blurs together in shades of beige.

You crave something that wakes you up in every sense. A jolt of flavor. A room that crackles. A moment that shakes you out of the ordinary.

Part 2 of 3 ✹ the door opens

The punch

Brunch isn’t an afterthought here. It’s the main event.

That’s where we come in. Walk through the door and you’ll feel it: lively, bold, buzzing. The smell of fresh coffee fills the air.

Plates hit the table stacked with color, texture and flavor that refuses to play it safe.

We took a page from Melbourne’s café culture, where a meal is an event, not a pit stop, and brought that energy straight to Cebu.

Part 3 of 3 ✹ then, a roaster

The roastery

Coffee isn’t just a habit. It’s fuel for people with purpose.

Then we started roasting our own. Every bag is sourced with care and roasted to bring the flavor forward.

Roastery & Bakehouse ✹ Johndorf Tower

02
Blue Punched-branded coffee roaster in the roastery

Roasted next door

Our roastery and Punched Bakehouse live at Johndorf Tower. Watch the beans roast behind the glass, grab something warm from the oven, and take home a bag that was roasted a few steps from your table.

Follow @punchedbakehouse
Punched Bakehouse sign over the glass counter
Crew in Punched aprons at the tiled pass

What we stand for ✹ 5 values

03
  • 01BoldnessWe don’t do bland. Not on the plate, not on the walls.Ube waffle with ice cream, berries and edible flowers
  • 02CraftsmanshipFrom sourcing to roasting to the pass, done properly.A gloved hand torching a pastry
  • 03EnergyA room that buzzes from the first pour.A full coffee bar with the crew working behind it
  • 04CommunityRiders, regulars and the four-legged ones too.Two fluffy dogs on the café banquette
  • 05InnovationAlways working on the next drop.A can of Punched Bloom

So far ✹ 2025 – now

04
  1. Mar 2025Opened at Mabuhay TowerCebu Business Park gets its first proper Melbourne-style brunch.
  2. Feb 2026Opened at Johndorf TowerPunched Coffee 2.0: café number two, with our roastery and Punched Bakehouse. Open till 10pm.
  3. NextMore cafésNew cities, new rooms, same punch. Own a Punched